"I only tell you that it took me even 50 minutes (with 10 min break for dinner) to read it all.
I really devoured it with great pleasure and interest (as I used to do when I spent more time on exciting readings)
Because?
Because it is a story of life, of real life, written with spontaneous words, which are still worthy of the curiosity and energy that have distinguished you and accompanied in all these years, allowing the realization of unthinkable dreams and strong emotions.
It is a simple and genuine story but so full of nuances and adventures (as is human existence).
It is a story written in a direct, incisive, biting but with that carefree and curiosity typical of children, when they have the whole world to discover in front of them.
From the communicative point of view, Lux has created a beautiful, streamlined and compelling structure, where the reader is constantly directed by the curiosity to discover how effectively "the alchemist has come to transform his metals into gold" (to use your metaphor, much apt).
Truly a beautiful testimony, simple but touching. If the goal, as he reiterated in the text, is to move readers to face life with greater courage, awareness, passion, and a pinch of healthy imagination, well it has succeeded great, starting from the undersigned.
I thank Lux for this publication, which also allowed me to get to know his story and his person more closely ".
"The slow and constant influence of "Irreverent Thinking" has pervaded every aspect of my business.
Before I actually put it into practice, my business activities could hardly make it to the end of the month.
I'm proud to have opened my mind to a different perspective on great things.
It has been the winning key for every financial and personal success
"
"I have worked with many coaches because I'm very passionate about personal development, but Lux can boast a big difference compared to the others: he's not a poser, he doesn't have an attitude, he doesn't dress to impress or fake his opinions or even his smiles, because "if you want to achieve success, this is how everyone does it".
Lux is authentic. Direct. Clear. Nice. Irreverent. Ruthless. Truthful.
Take it or leave it.
And that's why everything he says is simply just like that
"